GET TO KNOW WHO YOU'RE WEARING: PART 2
LYLA & BO
Like most women, here at you. boutique, we're completely addicted to all things accessories. So, when we discovered Lyla & Bo on Instagram, we knew we had to bring them to the UAE! After seeing their super-stylish bags styled up and photographed on some of the fashion industries most followed faces, the most surprising detail we discovered - how can bags that look this good be so affordable?! We had to find out more!
So, let us introduce you to Australia's most-loved label and our newest accessory brand, Lyla & Bo. As just like you, we wanted to hear all about how they turned their business into a booming bag brand, exhibiting at NYFW and of course, give you a little inspirational background into the brands you're buying...
1. WHERE ARE YOU WHEN ANSWERING THESE QUESTIONS?
In Brisbane, at my local coffee shop. It's attached to the building I live in, so it gets a lot of love from me.
2. WHY & HOW DID LYLA & BO BEGIN?
I always had the plan to live abroad once I finished my university degree. I literally sat my last exam on a Saturday and then flew to Spain on the Monday. I eventually based myself in Vancouver and it was there that L&B was created.
I initially found manufacturers purely to make garments & accessories for myself to wear in the colder weather (hats predominantly). Over time I realised there was a market for what I was creating and I guess it just all snowballed from there.
3. WHAT DOES A GOOD ACCESSORY MEAN TO YOU?
The right accessories can do so much to create a look. Whether it be simple or fashion forward, the right touches of accessories can just pull it all together & create a cohesive look.
4. TELL US A BIT ABOUT YOUR DESIGN PROCESS?
My designs are created purely based on whether I would wear it or not. Which I guess is how the brand originally started. I create things that I would want to wear and I'm just lucky enough that other people like them too.
I pull elements from the past and current trends until I have created something I adore, then I work with manufacturers to create the physical product. There is also a lot of trial and error. We create a of lot samples until I'm happy with the final product.
5. WHO IS THE ULTIMATE LYLA & BO GIRL?
I'd say anyone who likes fashion that is simple & minimal. I use a lot of neutral tones in my work, so anyone who's into bright colours or bold pieces probably wouldn't be as into the minimalist designs.
6. WHAT DOES LYLA & BO HQ LOOK LIKE?
I am currently in the process of moving into a new office space, so right now my office is in shambles. But ideally, it's very clean (I can't work otherwise), a tonne of inspiration on the walls & a lot of stock around.
7. BEST THING ABOUT YOUR JOB/CAREER HIGHLIGHT TO DATE?
There are so many great things about my job! It's nice to wake up every day and do something you're genuinely passionate about. Every year I see growth in the brand and that's the absolute best thing.
My highlight to date would have to be fashion week in NYC 2014. L&B exhibited in a trade show for international designers and it was a really amazing experience. It gave me a fresh burst of energy to come home & work even harder.
8. YOU'RE NOW STOCKED IN THE MIDDLE EAST WITH US (you. boutique). HOW DOES HAVING THE GIRLS IN OUR REGION WEAR LYLA & BO MAKE YOU FEEL?
It's always such an honour to be stocked anywhere in the world, but when you make it into a new country it's a great feeling. You are bringing something new to that fashion scene. It's incredibly surreal & I hope the girls of the UAE love what we have to offer.
9. YOUR BAGS HAVE QUICKLY BECOME A MAJOR MUST-HAVE! WHEN DID YOU REALISE YOU WERE REALLY ON TO SOMETHING?
I'm actually not a huge handbag girl myself. I own a few but I wasn't expecting them to be such a hit. I've quickly found out that girls LOVE handbags and I'm absolutely loving creating them.
10. FINALLY, WHAT WOULD BE YOUR BEST PIECE OF ADVICE FOR ANY ASPIRING DESIGNERS/BRAND BEGINNERS?
I'm actually asked this a lot and I always have the same answer. "Just take the chance & go for it!" There are so many talented people in this world who never get to make their mark because they don't have the courage to give it a go. Whether you sink or swim, at least you've tried.
GET TO KNOW WHO YOU'RE WEARING: PART 1
When we first started our worldwide scout for labels to introduce to the region, Isabelle Quinn was on the top of our list. After falling in love with her dreamy pieces on some of Instagram's most popular fashion darlings, we knew that Isabelle's super-cool aesthetic and unique touches would break the hearts of all fashion worshipers across The Middle East. Born and bred in Australia, Isabelle begun her eponymous label straight out of University on very few dollars. Now her designs are being worn and photographed by famous faces all over the world.
We wanted you to know more about the labels you're wearing so we had a little chat with Isabelle herself to discover how and where it all began...
1. WHERE ARE YOU WHEN ANSWERING THESE QUESTIONS?
In my office, on the Gold Coast, on a Sunday! I Wouldn't want to be anywhere else, though.
2. HOW & WHERE DID IT ALL BEGIN?
It all began while studying at university, on a shoe-string budget with a need for an up to date wardrobe. I started making pieces of my own, with the help of my mum in order to wear something different to all these social things I go to (student life!). From there people started to notice and literally wanted to buy the clothes off my back, so I started selling on Etsy, then through Instagram and in 2015 started my online boutique!
3. TALK US ABOUT YOUR DESIGN PROCESS AT THE BEGINNING OF STARTING A COLLECTION...
I scroll through the internet, Instagram, Pinterest, old books, movies, and think about what I would want to wear. I sketch, I play with fabrics and techniques, and slowly the collection comes together. It takes a bit of time and a lot of back and forth. I would call my process organised chaos.
4. WHO IS THE ULTIMATE IQ GIRL?
She’s just cool. A bit of a heartbreaker that keeps it real and knows what she wants. She's the girl we all want to be!
5. WHAT'S THE BEST THING ABOUT YOUR JOB?
Seeing my designs come to life. It’s such an exhilarating feeling.
6. THE AUSSIE FASHION SCENE HAS GROWN ENORMOUSLY IN THE PAST FEW YEARS. HOW DOES IT FEEL TO BE A PART OF IT?
I feel very privileged because it's pretty difficult to crack. I guess you just can't take no for an answer, grow a thick skin, and you will be rewarded. Every time I see something in a magazine or on someone I fan-girl over, I still pinch myself!
7. WHAT'S INSPIRING YOU RIGHT NOW?
8. HOW HAS THE TAKE OFF OF ONLINE SHOPPING BENEFITTED YOU AS A BRAND?
It’s been great! It’s where I sell a big portion of my designs. Online is a great way to reach consumers and stay individual. It’s a real chance to show them what you’ve got in your own way.
9. YOUR BRAND IS CONTINUOUSLY GROWING. WHAT'S THE MOST EXCITING THING ABOUT NOW BEING SOLD IN THE MIDDLE EAST?
It’s so exciting! It’s an entirely new direction for my label, and I am super-excited to introduce my label to a new market. The Middle East has become quite a fashion destination in the recent years, so it is an incredible opportunity for Isabelle Quinn to be sold there. I can't wait to visit and hopefully see some beautiful ladies in one of my pieces!
10. WHAT'S YOUR ONE PIECE OF ADVICE FOR ASPIRING DESIGNERS?
Patience and time management is key. Don’t rush and perfect your designs because first impressions count.
Interview by Chloe Grace Allan exclusively for you.